The world online by the Internet Rangers

It is difficult to measure the impact that the internet has had on our lives – in both personal and commercial terms – since it first entered the mainstream, yet it is an undeniable fact that it has changed the way we live forever.

As more and more people choose to access the world wide web on a daily basis the importance of this amazing network becomes greater, and many businesses would not be where they are today without the internet and the benefits it has provided.

Websites are one thing – every business has one these days, and a great proportion of individuals too – but there is much more to the internet and to the web than simply offering you services to a greater audience.

As a research tool it is unequalled, and while the popular encyclopaedia page Wikipedia may have its detractors it is a stunning source of information on a wide range of subjects.

The beauty of the internet is in the ability to transport news in an instant; it is odd to think that just half a century ago live news broadcast were practically unheard of, yet these days everything is known, dissected and understood in an instant.

Many of the older generation took their time getting used to the concept of the internet rangers and the web, but in recent years it has been the older generation of ‘silver surfers' that have embraced the technology and its advantages in a serious manner.

The expanse in telecommunications ability provided by the internet – voice over internet protocol as it is known – has allowed cheap and efficient telephony across the world, and advances in computer technology have led to ever more usable and impressive machines with video calling and more available.

In commercial terms businesses can now run conferences across boundaries thousands of miles wide – in real time, and without the expense of travel.

The internet has also become widely used as a shopping tool, and it is a little known fact that internet advertising surpassed that on television – in terms of investment – for the first time in 2009.